Graphic Design

Patient Safety

Awareness Campaign

The Brief and Background

During a kick-off meeting for the upcoming National Patient Safety Foundation Congress, our clients were commenting on how most of the healthcare industry associates patient safety with common hospital hazards like slip-and-falls and hand-washing. The VENTANA/Roche goal was to bring light to the hidden lab risks. These potential risks included mislabeled slides, lost slides, and patient misidentification.

What I Did

I took the statement “we need to get them to care about something other than slipping & falling and washing their hands“ as an Ah-Ha moment and began doodling icons. If we challenged the patient safety officers with icons they knew next to a new lab safety icon, the visuals would do most of the work for us.

I illustrated the 10 patient safety icons that make up the poster design which was the cornerstone for the rest of the campaign. I was the lead designer for all deliverables.

Patient Safety poster and sticker — The sticker completes the poster and comes unattached to ensure the viewer is interacting with the poster’s main point: that patient safety officers are forgetting to think about slide labeling which can lead to misdiagnoses.

computer, ipad, and phone with the patient safety emails and landing pages

Key Tools and Deliverables

Adobe InDesign
Adobe Illustrator
Eloqua
emails
landing pages
poster

newsletter design
booth design
touchscreen interaction design
bannerstand
implementation startup guide for regional affiliates
memorable regional affiliate kit

Results

The original Patient Safety campaign won a Global Marketing Communications award.

The Patient Safety campaign was adapted multiple times using booths and interactive touchscreens for different tradeshows. The touchscreens later became an educational app for the sales force use in the field. Finally, the campaign was built into a dissemination package to be implemented by the regional affiliates in their countries.

Patient safety kit in a Roche branded tin with a jump drive that says saferpath, a bandaid, and a slide with a smudged label and a question mark. — The Regional Affiliate Kit – because proper patient safety in the lab should be as easy as putting on a bandaid. This concept was promoting a product that barcoded the tissue sample slide.

WET Straw – Promotional Give-Away

3 cards on a wood background. The first card says "a goal without a plan is just a wish." The second card says, "Think User 1st." The third card says, "Always have a plan and believe in it. Nothing happens by accident."