The Brief & Background
The Research Communications department was a new entity on the University of Arizona (UA) campus. We were facing the common new department struggles of creating awareness about the department and the amazing research being done at UA.
What I Did
I came up with the idea to do a content marketing campaign that lined up with the Star Wars franchise release of “STAR WARS: EPISODE VII THE FORCE AWAKENS.” We named our campaign #StarWarsScience.
UA has one of the best optics colleges in the world but only optics professionals know about it. I thought it would be amazing to talk to an optics professor about what it would take to make a lightsaber. UA is also one of NASA’s top partners so I knew there was someone we could talk to about the new robot BB-8.
After the interviews were completed I made SlideShares on how a planetary explorer robot would work based on BB-8 and using a Risk Report Matrix to design a rebel-proof Death Star.
As a team, we managed the new @UAResearch Twitter account. We utilized #StarWarsScience to engage with top research accounts and spread the word about UA Research.
I built and helped present the campaign readout with my team.
