The product team loved the idea
and took it into development right away.
The Brief & Background
Each person within the Image and Branding department was asked to come up with a totally new idea for WET Design (Water Entertainment Technology).
What I Did
Reviewing the images from a grand opening of a water fountain, I couldn’t help but notice all of the children playing in the water. Their excitement was so tangible you could see it spreading to their parents.
WET had an issue of people calling the fountains by their location, ex. the Bellagio fountain, the San Pedro Gateway Fountain. No matter the branding on the plaques we couldn’t get people to say “the WET fountain at” a given location.
I decided to make a give away for the kids to help them remember not only the fountain but also who made it. I designed a “Make your own WET fountain” straw.
Key Tools
- Adobe Illustrator
- Adobe Photoshop
